{"id":20213,"date":"2024-01-09T11:05:31","date_gmt":"2024-01-09T10:05:31","guid":{"rendered":"https:\/\/www.ehtp.ac.ma\/?page_id=20213"},"modified":"2024-03-04T14:59:22","modified_gmt":"2024-03-04T13:59:22","slug":"executive-master-digital-marketing-and-ecommerce","status":"publish","type":"page","link":"https:\/\/www.ehtp.ac.ma\/en\/diploma-courses\/executive-master-digital-marketing-and-ecommerce\/","title":{"rendered":"Executive Master Digital Marketing and Ecommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20213\" class=\"elementor elementor-20213 elementor-17401\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ecc247 elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-content-align-center elementor-section-column-vertical-align-stretch\" data-id=\"3ecc247\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0833f95\" data-id=\"0833f95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c287c1e elementor-widget elementor-widget-heading\" data-id=\"c287c1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Executive Master Digital Marketing and Ecommerce<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-badd36e elementor-widget elementor-widget-image\" data-id=\"badd36e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.ehtp.ac.ma\/wp-content\/uploads\/2024\/03\/Appel_a_contribution_des_etudiants_a_la_reflexion_sur_le_modele_de_developpement-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-21219\" alt=\"\" srcset=\"https:\/\/www.ehtp.ac.ma\/wp-content\/uploads\/2024\/03\/Appel_a_contribution_des_etudiants_a_la_reflexion_sur_le_modele_de_developpement-768x432.png 768w, https:\/\/www.ehtp.ac.ma\/wp-content\/uploads\/2024\/03\/Appel_a_contribution_des_etudiants_a_la_reflexion_sur_le_modele_de_developpement-300x169.png 300w, https:\/\/www.ehtp.ac.ma\/wp-content\/uploads\/2024\/03\/Appel_a_contribution_des_etudiants_a_la_reflexion_sur_le_modele_de_developpement-1024x576.png 1024w, https:\/\/www.ehtp.ac.ma\/wp-content\/uploads\/2024\/03\/Appel_a_contribution_des_etudiants_a_la_reflexion_sur_le_modele_de_developpement-80x45.png 80w, https:\/\/www.ehtp.ac.ma\/wp-content\/uploads\/2024\/03\/Appel_a_contribution_des_etudiants_a_la_reflexion_sur_le_modele_de_developpement-1320x742.png 1320w, https:\/\/www.ehtp.ac.ma\/wp-content\/uploads\/2024\/03\/Appel_a_contribution_des_etudiants_a_la_reflexion_sur_le_modele_de_developpement.png 1366w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1b9ef8 elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-content-align-center elementor-section-column-vertical-align-stretch\" data-id=\"f1b9ef8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96de08f\" data-id=\"96de08f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da25817 elementor-widget elementor-widget-heading\" data-id=\"da25817\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Training Objectives<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5605d1 elementor-widget elementor-widget-text-editor\" data-id=\"c5605d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Executive Master has a dual ambitious objective:<\/p><ol><li><p>Strengthening the knowledge of national and international professionals in the fields of digital marketing and E-commerce project implementation (methodology, project management, performance analysis, creation and development of new e-business models, online product and service marketing) in a post-COVID context where digital has become indispensable.<\/p><\/li><li><p>Providing individuals from diverse sectors such as general marketing, medical, pharmaceutical, engineering, management, or information technology with the opportunity to transition into digital marketing and sales roles by imparting the necessary fundamental skills.<\/p><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-036dc42 elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-content-align-center elementor-section-column-vertical-align-stretch\" data-id=\"036dc42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68f6b57\" data-id=\"68f6b57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42f9ba5 elementor-widget elementor-widget-heading\" data-id=\"42f9ba5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Target Audience and Admission Requirements<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18bac66 elementor-widget elementor-widget-text-editor\" data-id=\"18bac66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Specialized Master is intended for candidates from both the public and private sectors who hold:<\/p><ul><li>A Bachelor&#8217;s degree (Bac+5),<\/li><li>A Bachelor&#8217;s degree + 3 years of minimum professional experience (Bac + 4),<\/li><\/ul><p>For other profiles, exceptions may be granted based on a review of the application file. Admissions are determined following the examination of the application file and an interview with the candidate.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ad10a8 elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-content-align-center elementor-section-column-vertical-align-stretch\" data-id=\"7ad10a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0c7dfa\" data-id=\"f0c7dfa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff7c88e elementor-widget elementor-widget-heading\" data-id=\"ff7c88e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The modules of the training are as follows<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb7279e elementor-widget elementor-widget-text-editor\" data-id=\"fb7279e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Module 1: Fundamentals of Digital Marketing.<\/p><p>Module 2: Customer Journey and Digital Marketing Mix.<\/p><p>Module 3: Content Strategy in Digital Marketing.<\/p><p>Module 4: E-commerce Website Creation.<\/p><p>Module 5: Natural Referencing Techniques for E-commerce Sites.<\/p><p>Module 6: Social Digital Marketing and Influencer Marketing.<\/p><p>Module 7: Performance Management of Social Networks.<\/p><p>Module 8: Management of Paid Campaigns on Google and YouTube Ads.<\/p><p>Module 9: Programmatic Display and Traffic Generation Platforms.<\/p><p>Module 10: Emailing and Automation Marketing.<\/p><p>Module 11: Performance Monitoring &amp; Google Analytics.<\/p><p>Module 12: Data Analysis and Data Visualization Tools.<\/p><p>Module 13: Execution of Digital Marketing based on Agile Marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e457913 elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-content-align-center elementor-section-column-vertical-align-stretch\" data-id=\"e457913\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45b1bc4\" data-id=\"45b1bc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-464227c elementor-widget elementor-widget-heading\" data-id=\"464227c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Participation Fees<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdac819 elementor-widget elementor-widget-text-editor\" data-id=\"cdac819\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>The participation fees amount to 65,000 Dh.<\/li><li>The application processing fees are set at 500 Dh.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3c4f09 elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-content-align-center elementor-section-column-vertical-align-stretch\" data-id=\"f3c4f09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7e31ce\" data-id=\"f7e31ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83c6d90 elementor-widget elementor-widget-heading\" data-id=\"83c6d90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diploma Acquisition Conditions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a295c9 elementor-widget elementor-widget-text-editor\" data-id=\"3a295c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The study program leads to the award of the Specialized Master&#8217;s degree in &#8220;Digital Marketing and E-commerce&#8221; from the Hassania School of Public Works (EHTP).<\/p><p>The diploma acquisition conditions are as follows:<\/p><ol><li>Validation of all modules.<\/li><li>Successful defense of the Professional Project.<\/li><\/ol><p>For information and registration: Phone: 06 15 15 58 48 Email: <a target=\"_new\">ehtp@esilog.net<\/a><\/p><p>Training Venue: Hassania School of Public Works Km 7, Route d\u2019El Jadida \u2013 B.P. 8108 \u2013 Casablanca<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a311796 elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-column-vertical-align-stretch\" data-id=\"a311796\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-653ebc0\" data-id=\"653ebc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8209108 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8209108\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"http:\/\/www.ehtp.ac.ma\/wp-content\/uploads\/2023\/12\/Brochure_Executive_Master_Marketing_Digital_et_E-commerce_sans_intervenants-2.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the program brochure<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Executive Master Digital Marketing and Ecommerce Training Objectives The Executive Master has a dual ambitious objective: Strengthening the knowledge of national and international professionals in the fields of digital marketing and E-commerce project implementation (methodology, project management, performance analysis, creation and development of new e-business models, online product and service marketing) in a post-COVID context where digital has become indispensable. Providing individuals from diverse sectors such as general marketing, medical, pharmaceutical, engineering, management, or information technology with the opportunity to transition into digital marketing and sales roles by imparting the necessary fundamental skills. Target Audience and Admission Requirements The Specialized Master is intended for candidates from both the public and private sectors who hold: A Bachelor&#8217;s degree (Bac+5), A Bachelor&#8217;s degree + 3 years of minimum professional experience (Bac + 4), For other profiles, exceptions may be granted based on a review of the application file. Admissions are determined following the examination of the application file and an interview with the candidate. The modules of the training are as follows Module 1: Fundamentals of Digital Marketing. Module 2: Customer Journey and Digital Marketing Mix. Module 3: Content Strategy in Digital Marketing. Module 4: E-commerce Website Creation. Module 5: Natural Referencing Techniques for E-commerce Sites. Module 6: Social Digital Marketing and Influencer Marketing. Module 7: Performance Management of Social Networks. Module 8: Management of Paid Campaigns on Google and YouTube Ads. Module 9: Programmatic Display and Traffic Generation Platforms. Module 10: Emailing and Automation Marketing. Module 11: Performance Monitoring &amp; Google Analytics. Module 12: Data Analysis and Data Visualization Tools. Module 13: Execution of Digital Marketing based on Agile Marketing. Participation Fees The participation fees amount to 65,000 Dh. The application processing fees are set at 500 Dh. Diploma Acquisition Conditions The study program leads to the award of the Specialized Master&#8217;s degree in &#8220;Digital Marketing and E-commerce&#8221; from the Hassania School of Public Works (EHTP). The diploma acquisition conditions are as follows: Validation of all modules. Successful defense of the Professional Project. For information and registration: Phone: 06 15 15 58 48 Email: ehtp@esilog.net Training Venue: Hassania School of Public Works Km 7, Route d\u2019El Jadida \u2013 B.P. 8108 \u2013 Casablanca Download the program brochure<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":17727,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20213","page","type-page","status-publish","hentry","post-no-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/pages\/20213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/comments?post=20213"}],"version-history":[{"count":7,"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/pages\/20213\/revisions"}],"predecessor-version":[{"id":21272,"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/pages\/20213\/revisions\/21272"}],"up":[{"embeddable":true,"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/pages\/17727"}],"wp:attachment":[{"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/media?parent=20213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}