{"id":20730,"date":"2024-01-20T14:18:54","date_gmt":"2024-01-20T13:18:54","guid":{"rendered":"https:\/\/www.ehtp.ac.ma\/?page_id=20730"},"modified":"2024-01-22T13:33:22","modified_gmt":"2024-01-22T12:33:22","slug":"executive-master-digital-marketing-and-ecommerce","status":"publish","type":"post","link":"https:\/\/www.ehtp.ac.ma\/en\/executive-master-digital-marketing-and-ecommerce\/","title":{"rendered":"Executive Master Digital Marketing and Ecommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20730\" class=\"elementor elementor-20730 elementor-20711\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03b753f elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-content-align-center elementor-section-column-vertical-align-stretch\" data-id=\"03b753f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d09431f\" data-id=\"d09431f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d515d20 elementor-widget elementor-widget-heading\" data-id=\"d515d20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Training Objectives<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff23c3 elementor-widget elementor-widget-text-editor\" data-id=\"1ff23c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Executive Master has a dual ambitious objective:<\/p><ol><li><p>Strengthening the knowledge of national and international professionals in the fields of digital marketing and E-commerce project implementation (methodology, project management, performance analysis, creation and development of new e-business models, online product and service marketing) in a post-COVID context where digital has become indispensable.<\/p><\/li><li><p>Providing individuals from diverse sectors such as general marketing, medical, pharmaceutical, engineering, management, or information technology with the opportunity to transition into digital marketing and sales roles by imparting the necessary fundamental skills.<\/p><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7eb84e2 elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-content-align-center elementor-section-column-vertical-align-stretch\" data-id=\"7eb84e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6af01f\" data-id=\"f6af01f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42749f9 elementor-widget elementor-widget-heading\" data-id=\"42749f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Target Audience and Admission Requirements<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d8561 elementor-widget elementor-widget-text-editor\" data-id=\"b9d8561\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Specialized Master is intended for candidates from both the public and private sectors who hold:<\/p><ul><li>A Bachelor&#8217;s degree (Bac+5),<\/li><li>A Bachelor&#8217;s degree + 3 years of minimum professional experience (Bac + 4),<\/li><\/ul><p>For other profiles, exceptions may be granted based on a review of the application file. Admissions are determined following the examination of the application file and an interview with the candidate.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edac8e2 elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-content-align-center elementor-section-column-vertical-align-stretch\" data-id=\"edac8e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6c5a23\" data-id=\"b6c5a23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45b28a3 elementor-widget elementor-widget-heading\" data-id=\"45b28a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The modules of the training are as follows<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab22bcb elementor-widget elementor-widget-text-editor\" data-id=\"ab22bcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Module 1: Fundamentals of Digital Marketing.<\/p><p>Module 2: Customer Journey and Digital Marketing Mix.<\/p><p>Module 3: Content Strategy in Digital Marketing.<\/p><p>Module 4: E-commerce Website Creation.<\/p><p>Module 5: Natural Referencing Techniques for E-commerce Sites.<\/p><p>Module 6: Social Digital Marketing and Influencer Marketing.<\/p><p>Module 7: Performance Management of Social Networks.<\/p><p>Module 8: Management of Paid Campaigns on Google and YouTube Ads.<\/p><p>Module 9: Programmatic Display and Traffic Generation Platforms.<\/p><p>Module 10: Emailing and Automation Marketing.<\/p><p>Module 11: Performance Monitoring &amp; Google Analytics.<\/p><p>Module 12: Data Analysis and Data Visualization Tools.<\/p><p>Module 13: Execution of Digital Marketing based on Agile Marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69110b7 elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-content-align-center elementor-section-column-vertical-align-stretch\" data-id=\"69110b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d159d38\" data-id=\"d159d38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7802498 elementor-widget elementor-widget-heading\" data-id=\"7802498\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Participation Fees<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-036f3d5 elementor-widget elementor-widget-text-editor\" data-id=\"036f3d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>The participation fees amount to 65,000 Dh.<\/li><li>The application processing fees are set at 500 Dh.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9aaaf32 elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-content-align-center elementor-section-column-vertical-align-stretch\" data-id=\"9aaaf32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83d10a2\" data-id=\"83d10a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2517887 elementor-widget elementor-widget-heading\" data-id=\"2517887\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diploma Acquisition Conditions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-016b694 elementor-widget elementor-widget-text-editor\" data-id=\"016b694\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The study program leads to the award of the Specialized Master&#8217;s degree in &#8220;Digital Marketing and E-commerce&#8221; from the Hassania School of Public Works (EHTP).<\/p><p>The diploma acquisition conditions are as follows:<\/p><ol><li>Validation of all modules.<\/li><li>Successful defense of the Professional Project.<\/li><\/ol><p>For information and registration: Phone: 06 15 15 58 48 Email: <a target=\"_new\">ehtp@esilog.net<\/a><\/p><p>Training Venue: Hassania School of Public Works Km 7, Route d\u2019El Jadida \u2013 B.P. 8108 \u2013 Casablanca<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48ee470 elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-column-vertical-align-stretch\" data-id=\"48ee470\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca68be9\" data-id=\"ca68be9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f8065f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7f8065f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"http:\/\/www.ehtp.ac.ma\/wp-content\/uploads\/2023\/12\/Brochure_Executive_Master_Marketing_Digital_et_E-commerce_sans_intervenants-2.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the program brochure<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Training Objectives The Executive Master has a dual ambitious objective: Strengthening the knowledge of national and international professionals in the fields of digital marketing and E-commerce project implementation (methodology, project management, performance analysis, creation and development of new e-business models, online product and service marketing) in a post-COVID context where digital has become indispensable. Providing individuals from diverse sectors such as general marketing, medical, pharmaceutical, engineering, management, or information technology with the opportunity to transition into digital marketing and sales roles by imparting the necessary fundamental skills. Target Audience and Admission Requirements The Specialized Master is intended for candidates from both the public and private sectors who hold: A Bachelor&#8217;s degree (Bac+5), A Bachelor&#8217;s degree + 3 years of minimum professional experience (Bac + 4), For other profiles, exceptions may be granted based on a review of the application file. Admissions are determined following the examination of the application file and an interview with the candidate. The modules of the training are as follows Module 1: Fundamentals of Digital Marketing. Module 2: Customer Journey and Digital Marketing Mix. Module 3: Content Strategy in Digital Marketing. Module 4: E-commerce Website Creation. Module 5: Natural Referencing Techniques for E-commerce Sites. Module 6: Social Digital Marketing and Influencer Marketing. Module 7: Performance Management of Social Networks. Module 8: Management of Paid Campaigns on Google and YouTube Ads. Module 9: Programmatic Display and Traffic Generation Platforms. Module 10: Emailing and Automation Marketing. Module 11: Performance Monitoring &amp; Google Analytics. Module 12: Data Analysis and Data Visualization Tools. Module 13: Execution of Digital Marketing based on Agile Marketing. Participation Fees The participation fees amount to 65,000 Dh. The application processing fees are set at 500 Dh. Diploma Acquisition Conditions The study program leads to the award of the Specialized Master&#8217;s degree in &#8220;Digital Marketing and E-commerce&#8221; from the Hassania School of Public Works (EHTP). The diploma acquisition conditions are as follows: Validation of all modules. Successful defense of the Professional Project. For information and registration: Phone: 06 15 15 58 48 Email: ehtp@esilog.net Training Venue: Hassania School of Public Works Km 7, Route d\u2019El Jadida \u2013 B.P. 8108 \u2013 Casablanca Download the program brochure<\/p>\n","protected":false},"author":1,"featured_media":19961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[348,371],"tags":[],"class_list":["post-20730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-formation-continue","category-continuing-education-news"],"acf":[],"views":64,"_links":{"self":[{"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/posts\/20730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/comments?post=20730"}],"version-history":[{"count":5,"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/posts\/20730\/revisions"}],"predecessor-version":[{"id":21008,"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/posts\/20730\/revisions\/21008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/media\/19961"}],"wp:attachment":[{"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/media?parent=20730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/categories?post=20730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ehtp.ac.ma\/en\/wp-json\/wp\/v2\/tags?post=20730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}